Priscilla Queen of the Desert airs first broadcast television “It Gets Better” commercial

We've teamed up with the new Broadway musical "Priscilla Queen of the Desert" to produce our first public service announcement to be aired on broadcast TV.  The cast members contacted us and the CBS affiliate in New York to see if we'd be interested and we all told them to "go for it!" 

Patrick Healy at The New York Times writes:

In the 30-second spot, the actors Nick Adams, Tony Sheldon, and Will Swenson take turns offering encouraging words — “All the greats were ahead of their time,” Mr. Sheldon says — and urging viewers to sign on to a pledge on the project’s the website. The pledge asks people to spread the message that “everyone deserves to be respected for who they are” and promise to “speak up against hate and intolerance whenever I see it, at school and at work.”

Check out the PSA below:

Take the It Gets Better Project Pledge:

Everyone deserves to be respected for who they are. I pledge to spread this message to my friends, family and neighbors. I'll speak up against hate and intolerance whenever I see it, at school and at work. I'll provide hope for lesbian, gay, bi, trans and other bullied teens by letting them know that "It Gets Better."