It Gets Better Video Guidelines

Download a printable PDF version of these guidelines.


  • In order to upload a video, you need a valid YouTube/Google account. To create a YouTube/Google account, follow the instructions at
  • Please record your video in a quiet setting and project your voice.
  • Make sure light is on your face and not behind it (i.e. don’t sit in front of a bright window or a lamp).
  • Title your video. Use “It Gets Better” in the title and include your name and location, e.g. “It Gets Better: Leslie and Lisa in Tampa.”
  • Use tags to describe your video like “Theater Group” “GSA” “Midwest” “International”
  • Use safer messaging practices. See our “Safe Messaging Policy” for more information.
  • Be positive! Remind LGBT youth that they are unique, that they should be proud of who they are, and that if they are struggling, there is a community available that is there to support them.
  • Emphasize individual and collective responsibility for supporting the well-being of LGBT people.
  • Speak authentically and from the heart. Make the message your own.



  • Please don't use our logo in your video (it’s a copyright issue).
  • Please don't submit music videos or short films.
  • Avoid negative language and specifically mentioning self-harm.
  • Please don’t describe the method used in a suicide attempt/death or idealize suicide victims and create an aura of celebrity around them.



  • If you or someone you know might be in need of help, be sure to check out
  • If you would like to mention specific organizations that can provide immediate assistance for someone in need, we suggest:
    • The Trevor Project Helpline: 866-4-U-TREVOR (866-48 8-7386)
    • The National Suicide Lifeline: 877-273-TALK (8255)