Safe Messaging Guidelines

It is a priority of the It Gets Better Project to ensure safe messaging in all of its communications with youth. This includes videos and written content that are posted on the It Gets Better Project website, shared through its social media channels, or otherwise distributed to the public. To that end, the It Gets Better Project has adopted Talking About Suicide and LGBT Populations, produced by the Movement Advancement Project (PDF), as a guiding resource in helping to assess whether any particular item includes messaging that may be deemed “unsafe” for young viewers or readers. Moreover, the It Gets Better Project reserves the right to determine, in its sole discretion, whether any particular item submitted to it may be inappropriate for sharing with the public, and with youth in particular, and to thus discontinue or decline to share that item through its website, social media channels, or otherwise.

All videos and written content submitted to the It Gets Better Project for inclusion on its website are screened internally to determine, in the sole opinion of the It Gets Better Project, whether the item includes “unsafe” messaging. However, the staff and volunteers of the It Gets Better Project who are responsible for this review are not professional experts in messaging associated with suicide. Neither they nor the It Gets Better Project can ensure that each item that is ultimately made available will, in fact, include only messaging that would be considered “safe” by experts in the field. Nonetheless, the It Gets Better Project makes every reasonable effort to limit the distribution of content that it believes would be considered “unsafe.”

The It Gets Better Project may discontinue or decline to share a video or written content submitted to it for reasons including, but not limited to:

  • the item contains offensive, vulgar or violent content;
  • the item describes suicide in a positive way, encourages people to harm themselves or makes suicide seem like a normal or accepted solution;
  • the item is perceived as being insensitive to or exploiting suicide deaths or surviving family members;
  • the item could lead a viewer to experience anxiety, depression or feelings of isolation and despair;
  • the item suggests that a person should not seek help if feeling anxious, depressed, isolated or suicidal;
  • the item misrepresents data about issues pertaining to suicide or youth; or
  • a variety of other reasons that may lead a person to experience mental, psychological, emotional or physical harm.


If the It Gets Better Project has discontinued or declined to share your video or written content, yet you feel that doing so was inconsistent with the policy set forth above, then please contact the It Gets Better Project at with an explanation as to why you believe the It Gets Better Project acted in error. Any such communications will be evaluated by the It Gets Better Project, and addressed promptly.